DAVAO CITY --- RAPID Growth Project Regional Coordinating Unit 11 launched the Hybrid Retail Support Program last July 6, 2022 in Abreeza Mall, Davao City.



This flagship program provides an avenue for beneficiaries to promote and sell their products through GiftingLife Community Store, a hybrid retail shop that offers physical retailing, e-commerce, digital marketing, and an immersive consumer experience to help small businesses, especially social enterprises, amid global economic and health crises.



Likewise, the program provides capacity-building support to 20 micro, small, and medium enterprises (MSMEs) and farmer organizations (FOs) through a series of online training on Digital Marketing Media that will run until December 2022.



Project Head Delia Ayano envisions MSMEs and FOs increasing their digital presence to expand market reach and keep up with the demands of the new normal.



“We hope for the full support and active participation of our dear MSMEs to maximize the gains from the program, resulting in their increased income and a more robust agri-enterprise sector in the region,” she concluded.